The video cartridges are colored white for easy identification and are sold as Game Boy Advance Video Paks. Most cartridges were developed by DC Studios, Inc., except for the few labelled "Movie Pak" which were developed by 4Kids Entertainment's subsidiary 4Kids Technology, Inc. The cartridges were manufactured by Majesco Entertainment and licensed exclusively to Nintendo, except for the Pokémon Game Boy Advance Video cartridges, which were published by Nintendo. These videos were playable using the Game Boy Advance system's screen and sound hardware. Game Boy Advance Video was a format for putting full color, full-motion videos onto Game Boy Advance ROM cartridges.
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